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News release


Signs, signs, everywhere a sign – but what’s it really worth to have your company logo on top of a building?

Real estate firm asses the value of rooftop signage

TORONTO, March 3, 2014Jones Lang LaSalle (JLL) (NYSE:JLL) today announced its evaluation of the value of rooftop signage as an undervalued asset on commercial real estate buildings. The research indicates that signage rights, typically given to the largest tenant in a building, may have greater impact than many landlords and tenants realize.
The report asserts that, “Tenants that secure building signage rights as a part of their office lease are clearly benefiting from an undervalued marketing and branding opportunity”. It highlights building signage as “one of the most cost-effective ways to capitalize on the benefit of hundreds of thousands of eyes”.

Showcased in JLL’s The Investor, the full perspective can be viewed here: The Value of Rooftop Signage

Jones Lang LaSalle is Canada’s fastest growing commercial real estate firm. With Canadian headquarters based in Toronto, the firm also operates in Mississauga, Montreal, Ottawa, Vancouver, Calgary and Edmonton. Jones Lang LaSalle offers tenant and landlord representation, project and development services, investment sales, debt capital markets, and integrated facilities management services to owners and tenants in Canada.  Jones Lang LaSalle manages over 50 million square feet of facilities across Canada.

About Jones Lang LaSalle
Jones Lang LaSalle (NYSE:JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual revenue of $4.0 billion, Jones Lang LaSalle operates in 70 countries from more than 1,000 locations worldwide. On behalf of its clients, the firm provides management and real estate outsourcing services to a property portfolio of 3.0 billion square feet. Its investment management business, LaSalle Investment Management, has $47.6 billion of real estate assets under management. For further information, visit