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TORONTO, October 5, 2017 – Shikatani Lacroix and JLL Canada congratulate the Regional Municipality of York (York Region) for winning a Silver Excellence in Economic Development Award for its York Link campaign and 2017 EDAC Marketing Canada Award: York Link Twitter – Online Community Outreach.
Located in the heart of the Greater Toronto Area (GTA), York Region is home to 1.2 million residents, 51,000 businesses, 600,000 jobs, 4 urban growth centres in Markham, Vaughan, Richmond Hill and Newmarket, and Canada's highest concentration of technology companies. As Ontario's fastest growing large municipality and third largest business hub, York Region is a top destination in the Toronto area and Canada for business, talent, and investment.
Shikatani Lacroix had the pleasure of partnering with York Region's Economic Strategy division to create an in-depth strategy and rebranding program, York Link, to advance economic development in the region. The new marketing and communications strategy aims to further attract new employment and business investment in knowledge-based sectors within the Region.
"It was a privilege to have worked with JLL and York Region on this initiative," said Jean-Pierre Lacroix, President of Shikatani Lacroix, "we are honoured for this project to have received such recognition. It's remarkable to see the success they've had from our designs."
York Region worked closely with Shikatani Lacroix to clearly define its point-of-difference in order to leverage the region's numerous assets to create specific, targeted messaging. Through extensive research and by utilizing Shikatani Lacroix's ThinkBlink™ process, the marketing campaign logo, tagline, and positioning statement were developed around this key differentiation.
JLL Canada is pleased to have provided commercial real estate consulting services for the York Link project. The initiative was led by our team of experts, Jonathon Gray and Kevin Haverty.
"We are delighted to see this project win a Silver Excellence in Economic Development Award and are proud to be associated with the Regional Municipality of York" said Brett Miller, CEO, JLL Canada. "The award is a testament of JLL's commitment to supporting its clients beyond traditional brokerage and working with them to achieve their business objectives."
We would like to congratulate York Region on their successful campaign. It was an honour and pleasure to have work with their dedicated team. The recognition of these awards is well deserved.
About Shikatani Lacroix
Shikatani Lacroix is a multidisciplinary branding and design firm that works across industries delivering an interconnected suite of expertise including retail, packaging and digital design. The launch of its new digital innovation lab demonstrates Shikatani Lacroix's commitment to designing immersive branded experiences that emotionally connect with consumers. For more information, visit www.sld.com.
JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. A Fortune 500 company, JLL helps real estate owners, occupiers and investors achieve their business ambitions. In 2016, JLL had revenue of $6.8 billion and fee revenue of $5.8 billion and, on behalf of clients, managed 4.4 billion square feet, or 409 million square meters, and completed sales acquisitions and finance transactions of approximately $145 billion. At the end of the second quarter of 2017, JLL had nearly 300 corporate offices, operations in over 80 countries and a global workforce of nearly 80,000. As of June 30, 2017, LaSalle Investment Management had $57.6 billion of real estate under asset management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.
For all media inquiries, please contact Canada.PR@am.jll.com or Dayo Ogunwomoju at +1 416 238-4824 or Dayo.Ogunwomoju@am.jll.com.
+1 416 238-4824