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It has been no secret that individuals increasingly shop online and retailers have needed to remain on their toes in response to changing consumer behaviour and preferences – from the age of the internet coming to be, to the ascent of mobile technology literally putting online shopping in everyone’s hand. Some of the largest advancements to handle this change, by retailers, have been the way and speed in which goods logistically move from a warehouse to the customer’s doorstep. In the nineties it could take weeks for a customer to receive their purchases, today next day or even same-day delivery is becoming the norm.
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