Sainte-Catherine Street Retail Analysis

Montréalers to increasingly window-shop for apparel, eats, and fun

June 12, 2023
  • William Schneider

With over 4 million residents in the Greater Montréal Area, Montréal has the special distinction of being Canada’s second most populated city. The city is home to several prestigious international events, including the world’s biggest jazz festival, the Canadian Grand Prix, as well as the Montréal World Film Festival.

Sainte-Catherine is the commercial artery of downtown Montréal. Reaching residential areas, the street stretches for over 11 kilometers and can be accessed by nine metro stations. Tourists and locals alike gravitate towards Montréal’s premier high-fashion district, which is home to many of the city’s most popular retailers such as Simons, Apple, Canada Goose, H&M, and more.

To gain a better understanding of how Sainte-Catherine Street has evolved over the years, data was collected on tenants located on a 900-meter stretch of Sainte-Catherine Street West, between Bishop Street and Robert-Bourassa Boulevard.

Sainte-Catherine Street is still in the process of recovering from the pandemic and its effects, however it is expected that the street can make a comeback, and that the future of the street will likely involve 3 key predictions:

  • Entertainment will become a larger focus on the street in the coming years, as pent-up demand created by years of social isolations will drive foot traffic to concepts that encourage in-person socializing.

  • Pop-ups will become increasingly popular on the street as landlords look to fill out vacant spaces and as tenants look to test the Montréal market before making larger scale commitments.

  • Luxury will increase its footprint on the street, aided by the return of tourism and appetite of affluent luxury consumers for premium goods even during uncertain economic times.

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