Client story

Rosedale Center 

At Rosedale Center, JLL created space into a multi-purpose lifestyle village with uses and connectivity that are new to the market.


Minneapolis, MN




Sales in excess of $300+ million ($700+ sales psf)


14 million annual visitors

A retail powerhouse

With over 1 million square feet of retail spanning two levels including Macy’s, JCPenney, the new Von Maur, New Revolution Hall Food Hall, AMC Theaters, 160 specialty stores plus fast-casual and full-service dining, Rosedale center is the trade area’s most popular regional shopping center. We boast sales in excess of $300+ million ($700+ sales psf) and more than 14 million annual visitors and growing each day.

JLL manages, leases and markets Rosedale Center and is the steward of its recent $80 million renovation that included the opening of Von Maur in October, and a two-floor food hall, Revolution Hall, in November 2018. JLL is also launching the second phase of redevelopment of Rosedale Center in 2019. The Rosedale team worked with Gensler Architects in Chicago to develop a long-term vision for the future of Rosedale. The plans that JLL has developed will completely transform Rosedale into a mixed-use community that incorporates live, work and play components that shoppers want in today’s competitive retail environment.

The next phase of development at Rosedale will target the addition of 425 multi-family apartments, a hotel, a Grocer, and over 200,000 sf of new retail, restaurant, entertainment and co-working space all in a vibrant open-air environment with exciting public spaces that can host community events. Pre-leasing and entitlement efforts are under way and we expect momentum to build.

JLL’s redevelopment team understands the need to change the idea of the traditional retail model and weave new components into the traditional shopping center atmosphere to create a unique, mixed-use, dynamic type of retail environment at Rosedale Center.

With the retail landscape rapidly changing, there is a growing need for alternative retail uses. Retailers are at a time when they need to adapt and transform or they could fail, which means future-proofing retail assets is more crucial than ever. Evaluating risk profiles and formulating plans of attack for these potential risks before they happen is an important step in your redevelopment journey and JLL’s Retail Team is ready to help.