JLL and Adeptmind join forces to provide landlords with a new omnichannel digital retail solution

TORONTO, July 14, 2021 – JLL and Adeptmind announced today their strategic collaboration in an omnichannel solution aimed at elevating the shopping experience for retail destination operators, retailers and consumers alike. Offering a best-in-class digital solution for end-to-end commerce at retail shopping destinations, Adeptmind powers more than 400 partner websites and applications. Shopping centre operators such as Cadillac Fairview, Centennial REIT, Radiant Partners, and Bayer Properties are using Adeptmind’s innovative solution to deliver real time discovery experiences to shoppers.

More than ever before, the retail industry has seen accelerated changes and a shifting focus towards technology. Adeptmind’s solution will deliver real change in today’s retail marketplaces by providing a convenient way for consumers to browse and shop at their favorite shopping destinations.

“Whether it's on the web or in an app, landlords can easily plug in Adeptmind's Marketplace solution giving their shoppers access to all tenants in their enclosed, outdoor air, or strip centre destinations,” said Jesse Michael, Managing Director at Adeptmind. “Shoppers can search for specific products, browse by category or by store and post-search through image guided discovery or traditional filters, quickly narrowing down to what they're looking for.”

During the pandemic, e-commerce sales have increased exponentially. In North America, retail e-commerce sales represented 14 percent of total retail sales growing by 32 percent in 2020*. In Canada, retail e-commerce sales increased 70.5 percent in 2020**. If shopping destinations want to compete with the loss of market share to e-commerce, destination-based digital marketplaces are a means of future proofing a physical retail destination and participating in the consumers affinity for digital shopping. 

“At JLL our purpose is to shape the future of real estate for a better world”, said Lee Jackson, Vice President, Retail Business Development, JLL Canada. “We recognize and pioneer products and services that are good for business and effect real change. We embrace technology to meet the needs of today and opportunities of tomorrow. The consumer appetite for the brick and mortar environment has not been suppressed, simply the appetite for convenience has increased."

Adeptmind’s platform enhances the digital shopping experience at shopping destinations and facilitates an end-to-end digital marketplace. This allows consumers to shop and purchase the products on the shelves of multiple retailers, anytime, anywhere. This ability to shop multiple retailers online, combined with the central locations of shopping centers within the community, enables customers to get products faster (same day delivery) and cheaper (curbside/centralized pick up) than they can from pure play e-commerce retailers and other digital marketplaces. Shopping centres pioneering in this space will be more connected to the consumer and to the retailers who tenant their centres.

JLL will be working globally with its in-market experts and shopping centre developers to navigate the most effective digital marketplace solution application for their retail portfolios, using the Adeptmind platform.  

*Source: eMarketer

**Source: StatsCan

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