Better than normal:
Our normal way of life was disrupted in 2020. But was “normal” always ideal to begin with?
The new year gives everyone who invests in, works in or even enters buildings an opportunity to aspire to better conditions in every aspect of how we live, work, play and lead.
Welcome to our 2021 vision for the future of real estate.
Explore your path to a better normal
After the unprecedented changes spurred by COVID-19 in 2020, our research provides specific recommendations on how we can all do better—across industries, property types and regions—in the year ahead.
Toggle through each chapter below to access valuable insights relevant to your business.
Living better: Multi-housing
In a better normal, developers pivot from luxury residential developments to focus capital on the thoughtful development of mixed-income communities.
Working better: Office
In a better normal, the office facilitates work-life balance and becomes a place for team building and collaboration.
Working better: Industrial
In a better normal, last-mile facilities become common in both large cities and in secondary markets where the population continues to expand.
Playing better: Retail
In a better normal, owners and operators offer shoppers an experience beyond just physical goods, with a tenant mix that supports communities.
Staying better: Hotels
In a better normal, a technology-enabled travel experience that allows travelers to move while simultaneously allowing hotels to capture valuable data and revenue.
Leading better: ESG
In a better normal, owners and occupiers fully leverage smart building technology, machine learning and predictive analytics to enable efficiency, predict maintenance needs and optimize performance.